Case study · 09 / 12
Petal Press
Client
Independent publisher
Year
2024
Scope
Editorial, type
Team
2 people, 6 months
(The brief)
A small press that only publishes nature writing, with covers that looked like garden centre leaflets.
Petal Press publishes six books a year. Their covers used stock photos of flowers, which made thoughtful books look like gift catalogues.
(The idea)
Pressed flowers, set in metal type.
Every cover uses a real pressed flower scanned at high resolution, paired with titles set in a narrow serif we drew from old seed catalogues. The series reads as one shelf.
Petunia
Stem
Pollen
Page
Ink
Details
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Cover series
Pressing frame
Seed catalogue type
Scanning day
6
Books a year
18
Covers designed
1
Typeface drawn
2
Award shortlists
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