Case study · 05 / 12
Feedback
Client
Music festival
Year
2025
Scope
Identity, web
Team
5 people, 4 months
(The brief)
A three-day guitar festival that looked like every other festival poster on the wall.
Feedback books loud bands in small rooms. Their posters used the same stock photos and gradients as everyone else, so nobody could tell them apart from a pop festival.
(The idea)
An identity made from the noise itself.
We recorded amp feedback from every headliner and turned the waveforms into the type. Each band gets its own warped version of the logo, and the website distorts as the volume goes up.
Amp
Fuzz
Valve
Cable
Smoke
Details
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Main stage
Merch shoot
Wild posting
Late room lights
9 days
To sell out
48
Bands, 48 logos
3
Days of noise
2
Blown speakers
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